Head of Business Unit (Digital or Physical Product Portfolio)

We’re a fast-moving D2C company building and scaling modern consumer brands across global markets. Speed, experimentation, and data-first execution are our day-to-day reality - our goal is to move fast, test aggressively, and double down on what works.

We’re looking for a Head of Business Unit (Physical or Digital Product Portfolio) to build and scale a product portfolio from the ground up. This is a rare chance to run a business within the business - own the strategy, build your team, and drive growth end-to-end. If you crave ownership, speed, and the thrill of building something that actually scales, keep reading.

Now we’re looking for someone who can take a product from idea → validated winner → scalable, profitable product (digital or physical).

WHAT YOU WILL DO:

• Lead and grow a product portfolio (digital or physical).
• Identify market opportunities and turn insights into winning products.
• Drive go-to-market strategy and execution.
• Build high-converting offers and campaigns across channels.
• Oversee creative testing, funnels, CRO, ads, email, and retention.
• Manage pricing, promotions, and commercial strategy.
• Ensure production, operational, and compliance readiness.
• Coordinate with cross-functional teams to deliver performance.
• Open new revenue channels, including partnerships and international expansion.
• Scale digital funnels and conversions, including monetization through subscriptions, upsells, and bundles.
• Implement and optimize email automation and lifecycle flows.
• Enhance packaging, design, and overall product experience (physical products).

WHO YOU ARE:

• You have solid experience launching digital products or bringing physical products to market.
• You understand how product, creative, and performance work together.
• You make fast, data-driven decisions.
• You thrive in high-growth, high-ownership roles.
• You think commercially and love building from zero to scale.
• You value autonomy and accountability.
• You have strong analytical skills and a sense of leadership and ownership.
• You can combine and lead teams across different functions.
• You can deliver results while working in high-uncertainty environment.

WE OFFER:

• Salary range starting from: 6000 Eur (Gross) according to qualifications;
• Performance based bonus system;
• Freedom to shape your own team and strategy.
• Workplace Flexibility: flexibility in the workplace, including a hybrid working model;
• Encouraging learning environment: opportunities for professional development, including a budget for books and online courses and time for learning;
• Collaborative, dynamic & experienced team: a culture where diverse perspectives are valued and encouraged;
• Regular team building: activities to strengthen bonds with your colleagues through regular team events and outings;
• Referral bonuses: there is an opportunity to receive a reward for recommending someone to the team;
• Modern offices: offices in Vilnius and Kaunas city centers (shower, kitchen, Foosball & other benefits for a comfortable working environment);
• Office Perks: weekly snack refills, bun Wednesdays to brighten your midweek, and company lunch on the last Friday of each month;
• Celebrations & Events: company-wide events and celebrations, such as results overviews, Christmas parties, and summer events;
• Personal Celebrations: recognition of personal milestones and celebrations, such as birthdays and anniversaries.

WHY JOIN US?

You won’t optimize a small slice of the business - you’ll own an entire vertical.

This is a builder role, not a maintenance role.